Question

For the following sport businesses, what incentives would you develop that relate to the five motives for sport consumption provided by Mullin, Hardy, and Sutton? -​Professional soccer team Achievement: -​Suburban community recreation -​Urban Fitness center 3.How would you go about implementing a discounted admission promotion so that it did not alienate full paying customers?

Answer 1

Incentives that relate to the five motives for sport consumption can be developed for professional soccer teams, suburban community recreation, and urban fitness centers. When implementing discounted admission promotions, it is important to consider the timing and offer additional benefits for full-paying customers.

Step-by-step explanation:

In order to develop incentives that relate to the five motives for sports consumption, we can consider the following:

1. Achievement: For the professional soccer team, incentives could include offering exclusive meet-and-greet opportunities with players or hosting contests with prizes for fans who achieve certain milestones, such as attending a certain number of games.
2. Suburban community recreation: incentives for this could include organizing community sports tournaments or offering discounted memberships for local residents to join sports leagues or use the sports facilities.
3. Urban fitness center: To incentivize customers for the fitness center, you could offer personalized training programs, rewards for achieving fitness goals, or discounts on group classes for members.

When implementing a discounted admission promotion, it is important to consider how it would not alienate full-paying customers. One way to do this is by offering the discount during off-peak hours or on specific days of the week, so that the promotion does not affect those who are willing to pay the full price during peak times. Additionally, you could offer additional benefits or perks to full-paying customers to ensure they feel valued.