Final answer:
Nominal and ordinal measures are used to group respondents or objects into categories based on attributes and ordering.
Step-by-step explanation:
The types of measurement used to group respondents or objects into groups or categories, and are referred to as categorical measures, are nominal and ordinal measures.
Nominal measures are used to categorize respondents or objects into distinct groups or categories based on certain attributes with no specific ordering. For example, the colors of crayons in a 24-crayon box can be considered as nominal measures.
Ordinal measures, on the other hand, involve categorizing respondents or objects into groups or categories based on a specific order or ranking. The categories have a meaningful relationship to one another, but the differences between them cannot be measured. An example of ordinal measures is grouping high school soccer players based on their athletic ability, such as superior, average, and above average.