Final answer:
The accounting firm is obtaining new technology through a purchase, which is a direct and uncomplicated method compared to other means like licensing or acquisition.
The correct option is b. purchase
Step-by-step explanation:
An accounting firm that gets the most up-to-date computer software at a discount from an online vendor is obtaining new technology through a purchase.
This is the most straightforward way for a company to access new technology, as opposed to licensing, which involves obtaining permission to use someone else's technology, acquisition of technology, which implies one firm purchasing another, or owner contracted development, which refers to commissioning custom technology solutions.