Question

Thanks to their unique secret seasoning formula, KGC chicken fast food is the market leader. The most important ingredient of the seasoning is a specific herbal powder sourced from La'Melanaise, an African supplier which is the only producer of the item. La'Melanaise has many other customers worldwide with high volume of orders for other uses, like perfume, cosmetics, etc. Although, KGC places high volume of orders, La'Melanaise does not consider KGC as an attractive account. Answer these questions (chapter

Answer 1

KGC's market leadership due to a unique seasoning is threatened by their supplier's indifference, reminiscent of historical spice trade importance.

Step-by-step explanation:

The issue presented involves KGC's reliance on a sole supplier for a critical ingredient in their secret seasoning mix, which is pivotal to their market leadership in the chicken fast food industry. This ingredient is sourced from La'Melanaise, a unique supplier with a diverse client base and various applications for their products, such as in perfume and cosmetics. Despite KGC's significant purchases, La'Melanaise does not prioritize KGC as an attractive account, likely due to even higher volume orders or more strategic relations with other customers.

Ingredients such as herbs, spices, and salt are crucial not just for flavoring foods but also for preservation. This echoes the historical demand for spices in the 14th and 15th centuries, which were sought by Europeans for similar purposes of adding flavor and preserving food, leading to the exploration and trade movements famously summarized by the 'Three Gs': Goods, Gold, Glory, and God. Just as spices were valuable commodities then, the unique herbal powder is a valuable commodity for KGC now.