Final answer:
A pharmaceutical company using advertising to tout a product's superiority over Tylenol engages in comparative advertising. The Asch experiment demonstrated normative influence as the reason participants conformed, showing the impact of social pressures and the desire to belong.
The correct option is b. comparative.
Step-by-step explanation:
When a pharmaceutical company advertises that its product has a greater pain-relieving effect than Tylenol, it is using comparative advertising. Comparative advertising is a marketing strategy in which a company's product or service is presented as superior in comparison to a competing product or service. In this case, by comparing its effectiveness to Tylenol, the company aims to highlight the advantages of its own pain reliever.
As for the Asch experiment, the correct option that explains why participants conformed is normative influence. This type of influence occurs when individuals conform to be accepted or liked by the group, despite disagreeing in private. It reflects the power of social norms and the desire to fit in with others.