Final answer:
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable content online to attract and engage a target audience. It helps businesses build brand awareness, drive website traffic, and generate leads.A is the correct answer.
Step-by-step explanation:
Content marketing is the strategic marketing approach focusing on creating and distributing content online. It involves creating and sharing valuable, relevant, and consistent content to attract and engage a target audience. This can include various forms of content such as blog posts, articles, videos, infographics, and social media posts.
Content marketing aims to build brand awareness, drive website traffic, and generate leads. By providing valuable information and solving problems for their target audience, businesses can establish themselves as thought leaders and gain trust and loyalty from their customers.
For example, a company might create a blog where they publish informative articles related to their industry. These articles can help educate readers and demonstrate the company's expertise, ultimately building credibility and attracting potential customers. Through content marketing, businesses can position themselves as helpful resources and build long-term relationships with their audience.