Final answer:
Breanna is exhibiting brand loyalty as she prefers purchasing a Chevy vehicle based on her family's positive experiences with the brand. Brand loyalty involves repeat purchases and trust in the product, influenced by personal or emotional connections.
Step-by-step explanation:
Breanna is exhibiting brand loyalty by preferring to stick with Chevy vehicles, based on her family's history of satisfaction with the brand. Brand loyalty is a customer's preference for a particular brand, demonstrated by repeat purchases over time, often despite competitors' efforts to lure them away. It is driven by positive experiences, trust in the product, and sometimes a personal or emotional connection.
In contrast, brand equity is the value a brand adds to a product, brand exclusion is a conscious choice to exclude certain brands from consideration, brand discrimination implies an unfair treatment of brands without a logical basis, and brand recognition is about how well consumers can identify a brand. Breanna's decision to solely consider Chevy aligns with brand loyalty because it's based on her family's positive experiences with Chevy vehicles, rather than a thorough comparison of all available options.