Question

Target recently introduced its target redcard, where cardholders receive 5% back for each purchase. target also allows customers to return merchandise within 30 days but still does not offer alteration services. target offers what level of service to its customers?

a. full-service self-service
b. automated-service
c. limited-service
d. customized service

Answer 1

Target offers a limited service level to its customers, providing rewards through the RedCard and a satisfactory return policy, but does not offer extensive services such as alterations. The correct option is c. limited-service

Step-by-step explanation:

The Target RedCard offering that provides cardholders with 5% back on each purchase is part of the customer service strategy that Target employs.

Target's service level, given the details such as cardholder discounts, a 30-day return policy, but no alteration services, can be classified as limited service.

Limited-service retailers like Target provide some services like returns and rewards programs but don't offer the full range of services that you might find at a full-service retailer, which might include personal shoppers, alterations, and other tailored services.

However, the ease of returns and savings from the RedCard are attractive features that enhance the shopping experience and customer satisfaction despite being a limited-service provider. The correct option is c. limited-service