Final answer:
The information provided in the Cameron Mart's survey was irrelevant.
Step-by-step explanation:
Cameron Mart conducted a survey to determine the number of shopping baskets required for its supermarket to function in a smooth manner but failed because the information provided in the survey was irrelevant.
To correctly estimate the number of baskets needed, the survey should have asked for specific information about shopping habits directly related to basket usage, such as the average number of items purchased per visit or the duration of a shopping trip.
Instead, the survey focused on frequency of item purchases, service quality, and supermarket ambiance, which do not directly inform basket quantity needs.
To improve future surveys, Cameron Mart could ask targeted questions about basket utilization, implement a method to track basket usage in real-time, and consider peak shopping times to ensure an adequate supply of baskets is available when customer demand is highest.