Final answer:
The correct option is 1. In the marketing research process, a company utilizes social media to collect and analyze data and information, and to define problems or opportunities. These steps help the company to understand consumer behavior and inform their business strategies.
Step-by-step explanation:
Within the context of using social media during the marketing research process, some examples of how a company might engage include the following actions:
- Collect data and information: A business might use social media platforms to survey consumer opinions, track consumer behavior, and gather other relevant market data.
- Analyze data and information: After the collection of data, the company can analyze social media engagement, sentiment, and trends to understand consumer needs and preferences.
- Define a problem or opportunity: The insights obtained from social media can help in identifying business challenges or potential market opportunities.
- Develop a plan for data collection and analysis: This includes establishing clear objectives, determining the metrics for measurement, and choosing the appropriate social media tools for data collection.
- Put the research into action: Once the data is collected and analyzed, the resulting insights are used to influence business strategies, product development, or marketing campaigns.
The correct options that are examples of a company using social media in the marketing research process are to collect data and information, analyze data and information, and define a problem or opportunity. These steps are integral in harnessing the power of social media to inform business decisions and strategy, reflecting the changing dynamics of how information is gathered and utilized in today’s digital world.