Final answer:
Digital marketing uses online and digital platforms to conduct marketing activities, which is more cost-effective and targeted than traditional marketing that relies on offline channels like TV and print media. The shift towards a technologically savvy and globally connected audience has favored digital strategies in recent times.
Step-by-step explanation:
Key Distinction Between Digital and Traditional Marketing
The main distinction between digital and traditional marketing is the channels they utilize. Digital marketing leverages online and digital platforms such as social media, websites, and email to reach consumers, whereas traditional marketing employs offline channels like television, radio, newspapers, and magazines. The current era is characterized by a profound shift towards technology and globalization, which has led to an increase in the use of digital platforms for marketing.
Recent advancements in technology have made digital marketing more cost-effective, especially for targeting the technologically savvy and educated audience that primarily uses the internet. It allows for creating targeted and personalized campaigns that can reach a global audience. In contrast, traditional marketing often involves higher costs and may not offer the same level of targeting and personalization.
While digital marketing is becoming increasingly dominant due to its ability to cost-effectively target and engage with a broad and diverse audience, traditional marketing still holds value in reaching certain demographics, particularly those that may not be as active online. The choice between digital and traditional marketing often depends on the target audience, campaign goals, and budget constraints.