Final answer:
Philip's reaction to English-language advertisements by aligning with his British cultural identity is an example of frame switching, where individuals shift between cultural identities based on the context.
Step-by-step explanation:
The correct answer is option frame switching. This concept refers to the psychological mechanism at which an individual alternates between different cultural identities or conceptual lenses, depending on the context or situation that they are in. Philip, being British but living in Greece, has two cultural identities that he shifts between. When exposed to English-language advertisement, he automatically aligns with his British cultural identity, which demonstrates frame switching. This kind of linguistic and cultural shift is closely related to how language and culture are interconnected. These cultural frames guide the expectations and behaviors of an individual within a given context, showing the adaptability and complexity of personal identity in multi-cultural settings.
Frame switching is a concept in sociolinguistics that refers to an individual's ability to change their cultural frame, or the set of beliefs, values, and behaviors associated with a particular culture or language, depending on the context or situation they are in. In the given scenario, Philip, who is British but lives and works in Greece, adopts the cultural frame of the language being used in the English advertisement he is watching. This demonstrates his ability to switch between cultural frames based on the language being used.