Final answer:
A digital dashboard is an interactive report showing important metrics to help understand company performance, integrating information and displaying it in a visual format for easy comprehension and decision-making. The correct option for such a report is c. Digital dashboard.
Step-by-step explanation:
An interactive report showing the most important metrics to help users understand how a company or an organization is performing is known as a c. Digital dashboard. This tool integrates information from multiple components of a business to provide an overview of its performance. Digital dashboards are dynamic, often real-time systems that aggregate and display metrics and key performance indicators (KPIs) which are critical for decision-making processes.
Such dashboards are commonly used by management, teams, and stakeholders to quickly view the health of the business across various sectors, such as sales, customer service, human resources, or production. They provide a visual representation of data through graphs, charts, and maps, making complex information more accessible and comprehendable. This helps organizations to monitor their performance metrics effectively and make informed decisions based on the data presented.
The Balanced Scorecard is another strategic tool, but unlike the digital dashboard, it is a framework that aids organizations in translating their strategic objectives into a set of performance measures, providing a more comprehensive view of performance beyond traditional financial metrics. It includes perspectives such as financial, customer, internal business processes, and learning and growth.
Despite these differences, both tools are essential for businesses to track and evaluate their performance. However, for the interactive report that combines a wide range of metrics into an easy-to-understand format, the correct option is indeed the digital dashboard.