Final answer:
The efforts to change attitudes through messages is called persuasion, which relies on different communication methods to alter our behaviors and beliefs. The correct answer is d. persuasion.
Step-by-step explanation:
The process of changing our attitudes by using different kinds of messages is known as persuasion. Persuasion involves communication that influences our attitudes, beliefs, and behaviors. One aspect of persuasion that is widely studied in social psychology is how external forces such as advertising use various features, including the source of the message and its content, to alter our perceptions and actions.
There are two primary routes to persuasion: the central route, which relies on logical arguments and evidence, and the peripheral route, which utilizes associations with positive cues like beauty and fame.
Understanding how persuasion works helps us recognize the messages that attempt to influence us in our daily lives.