Final answer:
The group of customers that are highly valuable to a company and receive high value as well are called star customers. They are essential for a company due to their loyalty, purchases, and the positive feedback they provide. Other customer types include vulnerable customers, lost causes, and free riders, who each have different levels of value to and from the company.
"The correct option is approximately option A"
Step-by-step explanation:
The group of customers who receive high value from customer experience and who provide high value to the company is referred to as star customers. The concept behind star customers is rooted in the customer value management framework. This identifies different types of customers based on how much value they receive from a company's products or services and how much value they in turn provide back to the company.
Star customers are both highly satisfied with their customer experience—indicating they receive high value—and also contribute significantly to the firm's success through purchases, loyalty, and often by providing valuable feedback or acting as brand advocates.
Other categories such as vulnerable customers, lost causes, and free riders represent groups with different levels of relationship value. Vulnerable customers may be receiving high value but are not providing high value back, lost causes are low in both areas, and free riders may take advantage of certain aspects of a service without providing much value back to the company. Conclusively, focusing on star customers can be a strategic decision for a company's customer relationship management and growth objectives.