Final answer:
The correct answer is option c. The type of franchise where the franchisor provides only a few general guidelines is called a product-distribution franchise. In this model, the franchisee sells the franchisor's products and the relationship resembles a supplier-dealer more than the comprehensive systems found in business-format franchises.
Step-by-step explanation:
A franchise is a business model where a party (the franchisee) acquires the rights to open and operate a business using the trademark, branding, and business systems of a larger company (the franchisor). There are different types of franchise agreements, varying in the amount of control or guidance provided by the franchisor. Among the options provided in the question:
- (a) A business-format franchise offers a comprehensive system for operating the business, including training, a business plan, and ongoing support.
- (b) A manufacturing franchise grants the authority to produce and sell goods using the franchisor's brand and specifications.
- (c) A product-distribution franchise operates similarly to a supplier-dealer relationship where the franchisee sells the franchisor's products.
- (d) A general service franchise typically refers to businesses providing services rather than goods.
- (e) Business franchise venture is not a standard term used in describing franchise types.
The type of franchise where the franchisor provides a few general guidelines to the franchisee is best described as a product-distribution franchise. This model involves the franchisee selling franchisor's products and is usually less comprehensive in its systems and controls compared to business-format franchises.
Therefore, the correct option for the question provided is (c) product-distribution franchise.