Question

What is the primary objective of the introduction section in a case study like "On-Boarding and Training Young Leaders at Alibaba"?

a) To provide an extensive summary of the case study findings.
b) To outline the research methodology used in the study.
c) To engage the reader and set the context for the case study.
d) To present recommendations for future actions.

Answer 1

The primary objective of the introduction in a case study is to engage the reader and set the context, including background, research methodology, and relevance to the field, but not to summarize findings or recommend actions.

Step-by-step explanation:

Objectives of the Introduction in a Case Study

The primary objective of the introduction section in a case study like "On-Boarding and Training Young Leaders at Alibaba" is c) to engage the reader and set the context for the case study. The introduction should provide background and context for what is being studied, capture the audience's interest, and articulate the case's relevance to the larger field of study. It typically begins with an overview of the literature, offers background information, and briefly describes the methods of data collection, without offering an extensive summary of the findings or presenting recommendations—that information is usually reserved for later sections of the case study.

Key Components of an Introduction

Background and context for the study

Brief description of research methodology

Engagement and interest-building for the reader

Orientation to the study's scope and main issues