Final answer:
The primary objective of the introduction in a case study is to engage the reader and set the context, including background, research methodology, and relevance to the field, but not to summarize findings or recommend actions.
Step-by-step explanation:
Objectives of the Introduction in a Case Study
The primary objective of the introduction section in a case study like "On-Boarding and Training Young Leaders at Alibaba" is c) to engage the reader and set the context for the case study. The introduction should provide background and context for what is being studied, capture the audience's interest, and articulate the case's relevance to the larger field of study. It typically begins with an overview of the literature, offers background information, and briefly describes the methods of data collection, without offering an extensive summary of the findings or presenting recommendations—that information is usually reserved for later sections of the case study.
Key Components of an Introduction
Background and context for the study
Brief description of research methodology
Engagement and interest-building for the reader
Orientation to the study's scope and main issues