Final answer:
The claim that new product concepts should be one full page in length to convey benefits is false. The focus should be on conciseness and accuracy rather than length, adhering to regulatory standards to ensure non-misleading information.
Step-by-step explanation:
The length of a new product concept description does not have a fixed requirement such as being "one full page" to effectively convey the product benefit. This statement is false. The development of a detailed design is critical in the new product design process and may occupy a significant amount of time. However, the main goal is to concisely and accurately convey the key benefits and features of the product to potential customers. Overly long descriptions can be unnecessary and even detrimental.
When advertising, it is important to consider regulations laid out by entities such as the Federal Trade Commission. These regulations ensure that factual claims are checked, and that language and images are not misleading. Therefore, a successful advertisement or product description must be both informative and truthfully represent the product (Caveat emptor).
Ultimately, the detail and length of a new product description will vary depending on the complexity of the product and the medium of advertisement. It is not the length that matters most, but the quality of the content and its adherence to regulatory standards.