Question

Mountain Bike The director continues, "We think people are relatively aware of our product, but we want to be sure that when it comes time for their final purchase decision, consumers choose our brand. What would be the best strategy to do this?" What would be the best strategy to ensure that The Zone's brand is chosen by consumers?

Answer 1

The best strategy to ensure that The Zone's brand is chosen by consumers is to use the central route to persuasion, which involves providing detailed information about the quality and features of their product.

Step-by-step explanation:

The best strategy to ensure that The Zone's brand is chosen by consumers is to use the central route to persuasion. The central route to persuasion works best when the target audience is analytical and willing to engage in processing information. In this case, The Zone should focus on providing detailed information about the quality and features of their product, such as the durability, performance, and unique features of their mountain bikes. They should emphasize how their brand stands out from competitors and how it can meet the specific needs and preferences of consumers.