Final answer:
The goal of the evaluation during the concept generation stage is to determine the most promising product concepts for further development through a structured decision process according to certain criteria and constraints.
Step-by-step explanation:
During the concept generation stage of the new product process, the goal of evaluation is to determine the most promising product concepts. This phase is crucial as it involves generating ideas, exploring possibilities, and brainstorming alternative solutions. All potential designs are evaluated against defined criteria and constraints.
A structured decision process is employed to ensure that the best concept, according to the predetermined criteria and meeting the constraints, is selected for further development into a detailed design and prototyping. This selection process is essential, as a poor detailed design can negatively impact the successful implementation of a good concept. It also includes the possibility of refining the design or returning to concept generation if the evaluated design concepts do not meet the necessary criteria or constraints.