Final answer:
Marketers use the Just Noticeable Difference concept to make strategic product or price changes that are perceptible and appealing to consumers. Examples include incremental product improvements and subtle price adjustments that stay within the thresholds of consumer perception.
Step-by-step explanation:
Marketers can utilize the concept of Just Noticeable Difference (JND) in forming their marketing strategies to ensure that product changes are perceived by consumers in a favorable way. For instance, a brand might make gradual improvements to its product, such as a slight increase in the quantity or a new feature, ensuring that the change is above the JND threshold so that consumers notice and appreciate the added value.
Another example involves pricing strategies. A company could carefully modify the price of a product, keeping it just below the JND, to avoid triggering a negative consumer reaction while still achieving revenue goals. This delicate balance calls for marketers to understand the perceptual sensitivity of their customer base to price changes and adjust their strategies accordingly.