Final answer:
Neiman-Marcus's power in the marketplace comes from its well-established reputation, economic influence, and expertise as an upscale retailer. Its prestigious image is beneficial for smaller brands looking for credibility and a reputation boost. A strong brand name, like that of Neiman-Marcus, is a highly valued asset and implies a consistent, quality product.
Step-by-step explanation:
Neiman-Marcus is a prestigious retailer, and a product placement within their stores can significantly bolster the reputation of a smaller brand. This effect is well understood within the realm of business and marketing, where the impact of association with established and reputable entities is recognized. Companies aim to achieve repeat customers and receive referrals, hence the great importance of maintaining a good reputation.
In the context provided, Neiman-Marcus's power comes from its longevity as an upscale retailer, its economic influence, its expertise in the luxury market, and the sought-after identification it provides to a particular channel member. This is not about legitimate rights through contracts, but rather the value that comes from Neiman-Marcus's well-respected brand name, which has been built up over many years.
In the post-millennial society, the concept of synergistic advertising illustrated by Naomi Klein's work indicates the importance of consistent messaging across different platforms. The reputation of companies and their brands, such as the ones mentioned like Coca-Cola, Crisco, and Quaker Oats, were paramount to their success and ability to establish a consistent product. Neiman-Marcus, through its upscale retail presence, confers a similar level of respectability and consumer trust to smaller brands that manage to secure placement within their stores.