Final answer:
Effective sales calls require active listening, observation of body language, and a positive attitude. Inexperienced salespeople may talk too much without engaging in a two-way conversation, which can detract from building rapport with the customer. The correct option is A. listen carefully to the customer.
Step-by-step explanation:
Often, inexperienced salespeople mistakenly believe that during the sales call, they should do all the talking. However, effective sales techniques involve much more than just speaking to the customer.
First and foremost, it is critical to listen carefully to the customer as this helps to build rapport and understand their needs. Additionally, paying attention to body language and noting the office environment can provide valuable context and help tailor the sales approach.
Acting positively and demonstrating enthusiasm are also important, but they must be balanced with active listening and observation.
Part of being an effective communicator and salesperson includes participating actively in discussions, asking clarifying questions, and offering ideas when appropriate.
It's about engaging in a conversation rather than delivering a monologue. To give a positive impression, maintaining eye contact, demonstrating confident body posture, and being respectful are crucial behaviors during any sales interaction.
Moreover, being aware of and responding to the customer's nonverbal cues is integral to adjusting the sales pitch and fostering a genuine connection. The correct option is A. listen carefully to the customer.