Question

Which of the following factors are important in assessing market receptiveness? (choose every correct answer.)multiple select

O company should be able to apply the new technology in a valuable
O technology should be similar to what the company has used in the
O technology should offer ways to expand into enterprises that the company has never tried
O technology must provide something that customers need.

Answer 1

In assessing market receptiveness, important factors include the company's ability to apply the technology in a valuable way, similarity to past technologies, opportunities for expansion, and meeting customer needs.

Step-by-step explanation:

In assessing market receptiveness, there are certain factors that are important to consider. These include:

1. The company should be able to apply the new technology in a valuable way. This means that the technology should provide some sort of benefit or advantage to the company, such as cost savings or increased efficiency.
2. The technology should be similar to what the company has used in the past. This allows the company to build upon their existing knowledge and expertise, making it easier to adopt and implement the new technology.
3. The technology should offer ways to expand into new markets or industries. By providing opportunities for growth and diversification, the technology can help the company reach new customers and increase their market share.
4. The technology must provide something that customers need. Ultimately, the success of any new technology is dependent on whether it meets a customer's needs or solves a problem they have.

By considering these factors, a company can assess the market receptiveness of a new technology and make informed decisions about its adoption.