Question

What statement is true about ooh media? multiple choice

O it communicates a brief message to mass audiences quickly and frequently.
O ooh media has a high cost per thousand in comparison to other major mass mediums.
O a main disadvantage of ooh media is that it can be zipped and zapped by busy drivers.
O the popularity of ooh advertising has been declining rapidly in recent years.
O ooh media conveys in-depth messages but lacks essential message frequency.

Answer 1

The correct answer is option O. OOH media communicates a brief message to mass audiences quickly and frequently through outdoor advertisements like billboards and bus stop signs.

Step-by-step explanation:

The correct answer is option O. OOH media, which stands for Out-of-Home media, is a form of advertising that communicates a brief message to mass audiences quickly and frequently.

It refers to advertisements that you see outside of your home, such as billboards, bus stop signs, and digital screens in public spaces.

OOH media is effective because it reaches a wide audience and delivers messages in a short and impactful manner.

Unlike traditional mass mediums like television and radio, OOH media has a lower cost per thousand impressions, making it a cost-effective advertising option for businesses.

While busy drivers may not have the time to fully engage with OOH advertisements, the medium still has the potential to capture attention and make an impact.