Question

Leon's favorite show is the real housewives of new york. he enjoys watching the show because he thinks the cast members are wealthy, successful, and have great style. when leon is in the market for new luggage, he watches several episodes of the television show and takes note of the luggage that cast members use. he then purchases that luggage. which best describes this situation?

Select answer from the options below
O Leon's decision to buy luggage is based on contextual influences, most notably driven by heuristics.
O Leon views the television show cast members as an aspirant group who provide a social influence on his buying habits.
O Leon is exhibiting limited problem solving, combined with heuristics when utilizing his opinion of a television show in informing his buying habits.
O Leon's selective interpretation of what is stylish is affected by the television show.

Answer 1

Leon's decision to buy luggage is based on contextual influences, particularly influenced by heuristics.

option a is the correct

Step-by-step explanation:

Leon's decision to buy luggage is best described as being based on contextual influences, most notably driven by heuristics. Heuristics are mental shortcuts that enable individuals to make quick decisions based on limited information or personal biases.

In this case, Leon is influenced by the perceived wealth, success, and style of the cast members on his favorite show, The Real Housewives of New York.

He assumes that if they use a particular brand of luggage, it must be suitable for someone who aspires to their lifestyle and image. Therefore, he relies on contextual cues from the show to inform his buying habits, making his decision a result of heuristics.