Final answer:
Horse race journalism is a style of political reporting that emphasizes candidates' standings in polls rather than their policies. It is popular for its entertainment value and simplicity, but is criticized for leaving voters less informed. The media's role as a scorekeeper becomes apparent, raising concerns over the depth of election coverage.
Step-by-step explanation:
​Horse race journalism is best defined as a style of political reporting that focuses on the positioning of candidates in an election, akin to monitoring the leading positions in a horse race, rather than on their policy proposals or qualifications. This type of media coverage is centered around polling data, electoral strategies, gaffes, and the comparative dynamics of the campaign trail. Oftentimes, these media stories may prefer the drama of the race over substantive discussions about policy, thus potentially influencing the electorate's perception of who is the most viable or popular candidate without providing an in-depth understanding of their political agenda.
The appeal of horse race journalism lies in its simplicity and the public's innate interest in winners and losers. By announcing each shift in the polls and spotlighting candidates' campaign activities with the same enthusiasm as a racetrack announcer, this reporting style captivates audiences and satisfies their curiosity about who is ahead or behind. However, such a focus can result in a lack of depth, as it often overlooks detailed examination of the candidates' positions on vital issues, leading to criticisms that this form of journalism leaves voters less informed about the choices they are making.
Despite the criticisms, horse race journalism remains prevalent, being perceived as more entertaining and more suited to the quick consumption style of the modern news cycle. It often triggers discussions over the media's role as a scorekeeper and raises concerns about the superficiality of election coverage. As journalism evolves with the integration of social media and the rapid dissemination of information, the prevalence and potential impact of horse race journalism continues to be a topic of extensive discussion and research.