Question

allround has a 40% share of manufacturer sales of otc cold products, but according to a consumer survey, just 25% share of purchases for colds. the best explanation for this difference is

Answer 1

The best explanation for the difference between allround's 40% share of manufacturer sales of OTC cold products and a consumer survey's finding of a 25% share of purchases for colds is consumer behavior and preferences.

Step-by-step explanation:

The best explanation for the difference between allround's 40% share of manufacturer sales of OTC cold products and a consumer survey's finding of a 25% share of purchases for colds is consumer behavior and preferences.

There could be several reasons for this difference:

1. Brand Loyalty: Some consumers may have a preference for other brands and choose to purchase those instead of allround's products, despite its dominant market share.
2. Price: Other brands may be offering lower prices or discounts, attracting consumers who are price-sensitive and willing to switch brands.
3. Product Range: Allround's product range may not fully cater to consumer needs or preferences. Other brands may offer a wider variety of products that better suit individual needs.

Overall, the difference between manufacturer sales and consumer purchases can be attributed to factors like brand loyalty, pricing, and product range.