Final answer:
Before analyzing data in email marketing analytics, it is essential to b. collect relevant data. This data is then analyzed to draw conclusions that influence future marketing strategies.
Step-by-step explanation:
When applying email analytics to your email marketing strategy, the step that must be completed before you analyze the data is b. collect relevant data. This involves gathering data from both qualitative and quantitative research, including interview responses and observation notes. After collecting this data, you must analyze your findings and then draw conclusions based on the insights provided by the analysis of how participants use language, react to content, and engage with your emails.
Analysis involves looking at various parts of the data collected to make interpretive claims about them. This could include examining how different segments of your audience react to different types of email content, which helps in refining future communication and marketing strategies.