Question

Substantive changes in marketing actions and a broad-based coordination of all non-marketing activities takes place in ______________________ greening.

Answer 1

Substantive changes in marketing actions and broad-based coordination of non-marketing activities are referred to as greening in the context of business.

Step-by-step explanation:

In the context of marketing, substantive changes and coordination of non-marketing activities that support environmental initiatives are known as greening. It involves implementing sustainable practices, reducing carbon emissions, and adopting environmentally friendly policies within a company's operations and marketing strategies. This can include using renewable resources, recycling, promoting energy-efficient products, and engaging in environmentally responsible advertising and promotion.