Final answer:
The statement that customers seek customer satisfaction and customer service when shopping is true. These two facets are critical to the overall shopping experience as they contribute to meeting customer expectations and countering the effects of uncertain information about products or services. Therefore, the given statement is true.
Step-by-step explanation:
The statement that customers seek customer satisfaction and customer service when shopping is true. Customer satisfaction is derived from the quality and value that a product or service provides, aligning with the customer's expectations. Customer service, on the other hand, refers to the support and assistance provided to customers before, during, and after a purchase, which can significantly influence the overall shopping experience and subsequent satisfaction.
Moreover, the availability of clear and accurate information plays a crucial role in shaping a customer's belief about the potential satisfaction they will receive from a product or service. However, when this information is imperfect or unclear, it can lead to regret over past purchases or hesitation toward future purchases. Thus, both customer satisfaction and customer service are fundamental benefits that customers seek out to mitigate the risks associated with imperfect information.