Final answer:
The statement that banners have evolved with digital marketing to be more targeted in Internet advertising is true. The Internet and social media campaigns have become vital for engaging with a demographic that is younger and more technology-oriented. Print media and television advertising revenues have fallen as companies shift to digital strategies to connect with consumers. Therefore given statement is true.
Step-by-step explanation:
True or false: Banners have evolved into a more target-specific technique for Internet advertising. The answer is true. With the advent of digital marketing, banners have indeed become more sophisticated and targeted. The modern Internet landscape has ushered in advanced techniques for targeting specific demographics and tailoring messages directly to consumer behavior.
Importance of Internet and Social Media
Political campaigns and companies have recognized the power of the Internet and social media campaigns. These platforms offer a cost-effective way of delivering targeted messages to a broad audience without the traditional media expenses. Internet users are typically younger, more educated, and more tech-savvy, which shapes the strategies employed by advertisers today.
Shift from Traditional Media
Traditional print media and television advertising have seen downturns due to technological advancements like the remote control and recording devices, which allow consumers to skip ads. Consequently, advertising revenue from these traditional sources has decreased, prompting a shift towards Internet-based strategies.