Question

Marketing is highly linked to both sales and operations and a similar consideration should be made with regard to B2B or D2C. How do consumers attain information about products and services, personal or impersonal?

Answer 1

Consumers attain information about products and services through personal channels such as direct interactions and word-of-mouth, as well as impersonal channels like advertising and online reviews.

Step-by-step explanation:

Consumers attain information about products and services through various channels, both personal and impersonal. Personal channels include direct interactions with salespeople, attending trade shows or conferences, and word-of-mouth recommendations from friends or family. Impersonal channels include advertising, websites, social media, online reviews, and product demonstrations.