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The well-known brand name and reputation of Mercedes-Benz automobiles represents a for Mercedes-Benz.

a. core competency
b. market opportunity
c. strategic window
d. competitive advantage
e. pricing

User Koninos
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1 Answer

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Final answer:

The renowned brand of Mercedes-Benz is considered a competitive advantage, attributing to its long-standing reputation for quality and luxury in the automobile industry, and is cultivated through its core competency in producing high-quality vehicles.

Step-by-step explanation:

The well-known brand name and reputation of Mercedes-Benz automobiles represents a competitive advantage for Mercedes-Benz. This is because a competitive advantage is something that allows a company to outperform its competitors, often due to attributes such as a strong brand, excellent reputation, unique product offerings, or superior service. In the case of Mercedes-Benz, their competitive advantage comes from a well-respected brand name that has been carefully cultivated over many years, which acts as a symbol of quality and luxury in the automobile market. A company's core competency can also contribute to a competitive advantage, especially when it revolves around specializing in a narrow product lineup that the company can produce exceptionally well.

User SandeepM
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