Final answer:
The value proposition of web-based shopping to the customer includes a money-back guarantee and a reputable quality, which cater to the challenge of imperfect information when buying items without inspecting them physically. These elements create trust and encourage customers to make purchases, ensuring their satisfaction and loyalty.
Step-by-step explanation:
The value proposition to the customer of web-based shopping includes various benefits that address the issue of imperfect information in the buying process. One key aspect of this value proposition is the offering of a money-back guarantee. Companies like L.L. Bean mitigate the risk associated with not being able to physically inspect products by providing a guarantee that allows customers to return products if they are not satisfied.
This policy, coupled with a strong reputation for quality, builds trust and encourages customers to make purchases online. Providing complete and accurate product descriptions and images also helps reduce the information gap and supports informed buying decisions, ultimately leading to overall customer satisfaction with the web-based shopping experience. In the context of online shopping for a firm like L.L. Bean, these strategies are essential for success and contribute significantly to customer satisfaction and loyalty.