Final answer:
The key players in the clothing industry of Pakistan are Khaadi, Gul Ahmed, and Nishat Linen. Each company has its own market share, marketing activities, and competitive strategies. Strengths and weaknesses vary for each company.
Step-by-step explanation:
The key players in the clothing industry of Pakistan include popular brands such as Khaadi, Gul Ahmed, and Nishat Linen.
Khaadi, established in 1998, is known for its unique craftsmanship and use of traditional techniques. They have a market share of around 12% and their marketing activities include social media campaigns, celebrity endorsements, and fashion shows. Their competitive strategies involve offering a wide range of designs and focusing on customer experience.
Gul Ahmed, founded in 1953, is one of the leading textile companies in Pakistan. They hold a significant market share of around 18% and engage in various marketing activities such as print and electronic media advertisements, fashion collaborations, and retail store promotions. Their competitive strategies include producing high-quality fabrics, offering a diverse product range, and maintaining strong relationships with suppliers and retailers.
Nishat Linen, a subsidiary of Nishat Mills Limited, is another major player in the clothing industry. With a market share of approximately 15%, they target a broad customer base through online and offline marketing efforts. Their competitive strategies involve focusing on innovation, introducing new patterns and designs, and ensuring prompt customer service.
Overall, each company has its strengths and weaknesses. Khaadi's strengths lie in its unique designs and focus on traditional craftsmanship, while its weakness may be its relatively smaller market share. Gul Ahmed's strengths include its long-established reputation and diverse product range, but it may face challenges in maintaining customer loyalty. Nishat Linen's strengths are its focus on innovation and customer service, but its weakness may be intense competition in the market.