Final answer:
Promoting the promotion refers to marketing and advertising techniques aimed at increasing sales. It involves promoting the act of promoting itself to generate interest and attract customers.
Step-by-step explanation:
The term 'promoting the promotion' refers to the concept of marketing and advertising techniques aimed at promoting and increasing the sales of a product or service. Essentially, it involves promoting the act of promoting itself to create awareness and generate interest among potential customers.
For example, a company may run an advertisement campaign highlighting the features and benefits of their product, emphasizing the promotional offers, discounts, or rewards associated with it. By effectively promoting the promotion, businesses hope to attract more customers and increase their sales.
In the context of a sports promotion and sales management textbook, this concept would be discussed in relation to strategies used specifically in the sports industry to promote events, sports teams, merchandise, and related promotions.