Final answer:
The true statement about the critical nature of presentation of marketing research results is that the content and form of the research presentation are closely related. The presentation must be clear, objective, and well-contextualized within existing literature, with a conclusion that paves the way for future research. Considering as option number a, b, c, d and e, option number c is correct.
Step-by-step explanation:
In addressing the question of which statement is true regarding the critical nature of presentation of marketing research results, it is important to recognize that the content and presentation form of the research study are closely intertwined. An effective presentation will demonstrate comprehensive understanding of the research's purpose and consider the audience, context, and community expectations. Presenting research results entails not just narrating findings through tables or graphs, but also interpreting the results, describing how variables relate, and explaining observations in the discussion section. This is done with objective and trustworthy language, supported by a thorough literature search to contextualize the results, along with providing correct citations.
Moreover, the conclusion section plays a vital role in summarizing the importance of the findings and setting the stage for future research inquiries. It is not just the results that are important but the manner in which they are presented; thus, researchers must avoid overly complex or sophisticated techniques that may obscure the clarity of the data and should ensure that recommendations are substantiated by the research findings as a whole, rather than just a few statistically significant points.