Final answer:
Quantitative and qualitative research are both similar in that they follow the research process and use data collection procedures, but they differ in the type of data they collect and how they analyze it.
Step-by-step explanation:
Quantitative and qualitative research methods are both similar in some fundamental ways. First and foremost, both follow the steps in the research process, from the formulation of the research question to the collection and analysis of data. Another similarity is that both use data collection procedures, such as surveys, interviews, or focus groups, to gather information pertinent to the research question. However, the type of data collected varies, with quantitative research focusing on numerical data that can be statistically analyzed, while qualitative research seeks in-depth understanding through non-numerical data. It's also important to note that while quantitative and qualitative research can use similar formats for presenting the research problem, the structure of the data and the methodologies used to analyze it differ substantially. Ultimately, the choice of method depends on the research questions posed and the type of information that is sought.