Women who read obscene words rated the discussion most interesting, as per Aronson and Mills' experiment on taboo-induced arousal.
In the experiment conducted by Aronson and Mills in the 1950s, women who had read the list of obscene words actually found the group discussion about sex in lower animals more interesting compared to those who read non-obscene words or didn't read any list of words at all.
This phenomenon is known as "forbidden fruit" or "reactance," where exposure to taboo or restricted content can increase interest or curiosity due to its forbidden nature.