Final answer:
Forever Young's use of print ads for customer feedback is a strategic approach to understand and meet customer needs, staying competitive. It reflects changes in advertising trends and the need for synchronized brand messaging across multiple platforms. This aligns with the evolving attention economy and targeted demographic strategies.
Step-by-step explanation:
Forever Young is using a strategy of collecting customer feedback directly through their print ads in order to understand customer needs and make innovative changes to their products. This approach highlights the evolving landscape of advertising practices and the importance of the attention economy in a post-millennial society. As identified by Naomi Klein in her text No Logo, the realm of corporate branding and advertising has seen significant changes over the years, with a focus on creating a unified message across a variety of platforms, as demonstrated by the example of Miller beer's consistent message throughout multiple advertisement mediums.
Furthermore, the act of constantly improving products, as described in the second reference quote, underscores the necessity for companies to stay competitive. This is part of what drives Forever Young to seek customer feedback; to ensure that their products remain relevant and appealing in the eyes of consumers. Additionally, the success of brands like Abercrombie & Fitch, with their "casual luxury" slogan and targeted East Coast yacht club imagery, demonstrates the power of advertising to shape consumer perceptions and desires, which is something Forever Young aims to emulate through their direct feedback approach.
Moving beyond the traditional use of print media and considering its diminishing role in the face of new technologies, Forever Young's decision to use print ads can also be seen as a targeted approach to reach a demographic that still engages heavily with print media, like those over the age of 50. However, feedback gathered from customers can serve to help the company pivot and possibly increase its presence on digital platforms if required.