Final answer:
Employees are not typically a direct issue in the challenges of implementing an international social media marketing campaign, which are more associated with a. language, b. social norms, and c. technology. Social networks and communication technologies dramatically transform campaign strategies by facilitating immediate spread of information across the globe.
Step-by-step explanation:
The issues faced in implementing an international social media marketing campaign do not typically include employees as an inherent challenge; rather, they are more directly related to factors external to the company's staff. The main challenges include language barriers, varying social norms across different cultures, and technological aspects such as internet access and platform availability. It's crucial for marketing strategies to be adaptive to the linguistic and cultural context where they are deployed, ensuring relevant messaging and engagement with the target audience.
Communication technology such as social networks, smart phones, and the internet have drastically altered the landscape of global culture and trade, enabling instant spread of ideas and information. These tools have significant impact on how social media campaigns are conducted and received internationally, exemplifying their potential to bypass traditional media, quickly raise issue awareness, and create leaders virtually overnight.