Final answer:
The question refers to conversion tracking and remarketing tools used in digital marketing, which utilize past user data to predict and influence future viewing behavior.
Step-by-step explanation:
The subject in the question refers to a tool that is commonly used in digital marketing and website analytics, primarily for conversion tracking and remarketing. Such a tool uses data about its users' past viewing habits to make predictions about their future viewing behavior. This is accomplished by placing a snippet of code on a website that logs when users view products or complete certain actions, like making a purchase. Then, using this logged information, the tool can serve targeted advertisements to these users as they browse other websites, to draw them back to the initial website to finalize a purchase or engage with the content once more.