Final answer:
The statement is true. The peripheral route to persuasion is followed when consumers are not involved with a message or lack the motivation or ability to process information. It relies on peripheral cues such as positive emotions and celebrity endorsement to associate positivity with the message.
Step-by-step explanation:
The statement is true.
The peripheral route to persuasion is followed when consumers lack either the motivation or ability to process information and are not involved with a message. In this route, peripheral cues such as positive emotions and celebrity endorsement are used to associate positivity with the message. The audience does not need to be analytical or motivated to process the message, and the persuasion may not even be noticed by them.
Examples of products that are best sold using the peripheral route to persuasion include athletic shoes endorsed by popular athletes and clothing worn by celebrities.