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If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?

a) customer complaints
b) trial rate
c) effective reach
d) share of shelf

User Saikumar
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1 Answer

3 votes

Final answer:

For distribution metrics in retail, Ming should consider 'share of shelf', which represents the amount of shelf space a brand occupies in comparison to competitors in retail environments.D is the correct answer.

Step-by-step explanation:

If Ming was interested in capturing distribution metrics for her retail organization, she might consider share of shelf as an important metric.

Share of shelf refers to the amount of shelf space dedicated to a brand's products compared to the total available shelf space in a retail environment. This metric is directly related to how a product is distributed and visible to the consumer within the retail space, which can significantly impact sales performance.

Evaluating the share of shelf can help Ming understand her brand's presence relative to competitors and make informed decisions to optimize distribution.

User WIlfinity
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