Question

After Quincy's Department Store was purchased by Medway Group, the company sent out news releases to newspapers, magazines, and television stations to announce the deal and assure customers that they would continue to receive the same excellent service. These news releases are used being used to

O lobby.
O fundraise.
O create sponsorship.
O generate publicity.
O initiate opinion sampling

Answer 1

The news releases sent out by Medway Group after purchasing Quincy's Department Store are aimed at generating publicity and maintaining customer trust in the service quality.

Step-by-step explanation:

After Quincy's Department Store was purchased by Medway Group, the news releases sent to various media outlets are being used to generate publicity. The purpose of these news releases is to inform the customers and the general public about the acquisition and to reassure them that the quality of service will remain unchanged.

This approach aligns with the business practices where companies aim to establish and maintain a good reputation among consumers to drive repeat business. In this context, the news releases serve as a tool for maintaining customer trust and informing them rather than for purposes like lobbying, fundraising, creating sponsorship, or initiating opinion sampling.