Final answer:
A customer touch point is any interaction between a customer and a business, including direct and indirect engagements. Options a, b, and d listed in the question are all examples of customer touch points. The correct answer is that all of these choices represent a touch point with a customer.
Step-by-step explanation:
The question asks which of the following options would be considered a touch point with a customer:
- a. Response to online survey
- b. Returned warranty cards
- c. All of these choices
- d. Purchase made from a salesperson
A customer touch point refers to any interaction between a customer and a business. This can include direct interactions like purchasing a product from a salesperson, or indirect interactions such as filling out a warranty card or responding to an online survey. Therefore, the correct answer to the question is c. All of these choices, as each example mentioned is a form of interaction or engagement that a business has with a customer.