Final answer:
Follow-up incentives are generally not used to encourage initial online purchases but are rather applied after a purchase to foster customer retention. Financial, convenience, and value-based incentives are more common to entice consumers to make online purchases.
option a is the correct
Step-by-step explanation:
The question posed is whether incentives related to follow-up, financial considerations, convenience, or value-based decision making are not typically used to encourage consumers to make online purchases.
To provide context around incentives, we can look at other types of incentives used in various situations. For instance, purposive incentives appeal to someone's concern about a cause, harnessing an individual’s sense of purpose or personal conviction.
In terms of persuasion techniques, cues used in peripheral route persuasion typically include surface attributes like celebrity endorsement, positive emotions, and attractive models, as opposed to core attributes such as factual information, which is generally associated with central route persuasion.
Coming back to the original question, the types of incentives that are typically employed to encourage online shopping are financial incentives (like discounts and special deals), convenience incentives (like free shipping or easy returns), and value-based incentives (such as customer loyalty programs). Follow-up incentives are less likely to be used as a tool to encourage the initial purchase decision and are often implemented after a purchase has been made to foster customer retention and encourage future purchases. Therefore, 'A) follow-up incentives' is the correct answer, as it is not a common incentive used to encourage consumers to make initial online purchases.