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What is the marketing mix like product, price, promotion and distribution of volkswagen in canada?

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Final answer:

Volkswagen in Canada offers a wide range of products, competitive pricing, various promotional strategies, and a well-established dealership network.

Step-by-step explanation:

Product:

Volkswagen in Canada offers a wide range of products, including sedans, SUVs, and electric vehicles. They focus on features such as safety, performance, and fuel efficiency.

Price:

The price of Volkswagen vehicles in Canada varies depending on the model and features. They offer competitive pricing in the market, considering factors like production costs, competition, and customer demands.

Promotion:

Volkswagen Canada uses various promotional strategies to create brand awareness and attract customers. This includes advertising on different platforms, sponsoring events, and offering discounts and incentives.

Distribution:

Volkswagen vehicles in Canada are distributed through authorized dealerships across the country. They have a well-established network of dealerships that ensures easy availability and accessibility for customers.

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