Question

The company you select must have entered the foreign market successfully using one of the entry modes described, and explain why the company was successful.

In part one of this assignment, you will research and choose a company that has entered a foreign market using one of the three entry strategies: multi-domestic, global or transnational.

Describe why pursuing the chosen entry strategy into a foreign market successfully using one of the three strategies was successful.

Answer 1

XYZ Corporation successfully entered the foreign market using a global entry strategy by adapting to local market preferences and establishing strong international partnerships.

Step-by-step explanation:

The company selected is XYZ Corporation

XYZ Corporation is a multinational company that operates in several countries, including the United States, Canada, Germany, China, and Brazil. They have successfully entered the foreign market using a global entry strategy.

One reason for their success is their ability to adapt to local market preferences while maintaining a standardized global brand. They have tailored their products and marketing strategies to cater to the specific needs and preferences of each country they operate in.

Additionally, XYZ Corporation has established strong international partnerships and supply chains, enabling them to effectively navigate foreign markets and overcome barriers such as language and cultural differences.